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  • 包装盒该如何设计才能受欢迎呢?
  • 本站编辑:杭州鼎峰包装有限公司发布日期:2019-11-10 10:52 浏览次数:

人靠衣装马靠鞍,产品也要靠包装。鼎峰纸业包装指出越高端的产品对于选择包装越挑剔,既要满足消费者,还要考虑消费者的消费档次。

 

一个受欢迎的包装盒该如何设计?

 

  而礼品盒是非常考验厂家技术的,越是品质优良的礼品盒成本越高,很多独特的礼品礼盒都是纯手工制作的。

 

  礼品盒如何设计才能受欢迎:

 

  1.企业对产品要有一个明确的定位。

  这个定位指的是产品的档次,低中高端所选用的包装各不相同,成本控制价位也要有规划,否则厂家无法给予建议。包装盒、工艺盒、礼品盒等,各个价位都不一样,设计也要考虑这些材质的适用性。

 

  2.明确产品的目标客户群体

  化妆品大多为女性,剃须刀为男性群体,玩具是儿童。群体不同喜好不同,设计从这方面寻找灵感和切入点,更能捉住消费者的眼球。

 

  3.能简则简

  礼品盒除了硬性需要下的信息外,能简则简。简约反而是一种美。用一种简单粗爆的方式,让客户一目了然,好奇心更能加深客户的印象。而过于复杂的东西不只增加成本还拉低了档次。

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People rely on clothing Makaoan, products also rely on packaging. Dingfeng paper packaging pointed out that the more high-end products for the choice of packaging, not only to meet consumers, but also to consider the consumer's consumption level.
How do you design a popular box?
The gift box is very test of the factory technology, the more quality of the gift box higher cost, many unique gift boxes are purely handmade.
How gift boxes are designed to be popular:
1. Enterprises should have a clear position on the product.
This positioning refers to the grade of the product. The packaging selected by the middle and high end are different. The cost control price must also be planned. Otherwise, the manufacturer can not give advice. Packaging boxes, process boxes, gift boxes, etc., each price is different, the design should also consider the applicability of these materials.
2. Identify the target audience for the product
Cosmetics are mostly female, razors are male groups, and toys are children. Different groups of different preferences, from this aspect of the design to find inspiration and entry points, more can catch the eyes of consumers.
3. Can be simple
The gift box can be simplified in addition to the information required. Simplicity is a kind of beauty. Use a simple and rough way to let the customer at a glance, curiosity can deepen the customer's impression. Overcomplicated things not only increase costs but also lower grades.